Adding a sportsbook to a casino brand is one of the highest-ROI moves in iGaming — cross-sell rates from casino to sports typically land between 18% and 27%, and sports players deposit more frequently. This guide covers what a sportsbook API integration actually involves.

1. What you're integrating

Odds feed — live-updating pre-match and in-play markets (usually push over WebSocket)
Bet placement — single, multi, system bets with price checks
Live cashout — real-time settlement offer before an event ends
Settlement — automatic when events finish
Risk / trading — margin controls, player limits, bet acceptance rules

2. Providers we integrate

Our sportsbook API aggregates BetRadar, SBTech, BetConstruct, Digitain, Altenar and TXOdds. One integration on your side; we handle the upstream feed differences.

3. Feed volume — plan for it

A tier-1 football match can push 200+ odds updates per minute. Multiply by 40 live matches and your bandwidth and DB write rate matter. We stream diffs (not full snapshots) and cache market state server-side so your client only pulls what changed.

4. Margin control

Sportsbook margin is set at the market level (default ~5–8% overround). You can override globally, per sport, per league, or per market via our admin panel — no code deploy required.

5. Timeline

Direct integration with any tier-1 sportsbook provider: 3–5 months. Via our aggregated sportsbook API: 10–18 days to production, including UAT.

Ready to add sports? Get a demo or explore our API solutions.