A white label casino platform is a pre-built gaming website licensed, hosted, and maintained by a technology provider. You supply the brand, domain, and marketing; the provider handles the games, payments, compliance, and operations.

What is included?

Licensed casino platform under a master license
Game aggregator with thousands of slots and live tables
Payment processor integrations and crypto wallets
Player account management, KYC, and responsible gaming tools
Bonus engine, CRM, affiliate system, and reporting
24/7 technical and operational support

Typical 2026 pricing

Setup fees range from $15,000 to $80,000, monthly fees from $2,000 to $10,000, and revenue share from 15% to 40% of NGR. Some providers, like GamingAPI, offer leaner entry pricing — a $350 one-time setup plus 10% of positive GGR — with faster launch timelines.

Launch timeline

Week 1: Contract, KYC, and brand asset collection
Week 2-3: Theming, game curation, and payment setup
Week 4-5: Bonus rules, CRM, and staff training
Week 6: UAT, compliance review, and soft launch

White label vs custom build

White label is best for speed and lower capital risk. Custom builds offer full control but take 9-18 months and require a larger engineering and legal budget. Most operators start white label and migrate to API-first as they scale.

Ready to launch? Talk to sales or compare GamingAPI plans.